Dear skin, you are very special to us and yet you are often neglected.

You are the largest organ in our body and perform so many important functions for us. You are the barrier between us and the world, protect us from external influences and are the mirror of our inner health. This allows you to show us signs of malnutrition, hormone imbalances or other health problems. You can adapt easily and keep us warm, cold, dry and moist. You are able to regenerate yourself and heal injuries. You play an important role in our immune system and protect us from diseases and bacteria. You send us signals when something is wrong and we should listen to you much more often. You are so much more than just a shell for our body - you are the reflection of our soul.

You tell us your own story, shaped by our genes, environmental influences and lifestyle habits. You look different for each of us, have different structures and colors and that is exactly what makes you so special. You are unique and individual, just like us.

Unfortunately, we forget this far too often. We hide behind make-up and filters to conceal supposed flaws. We torture ourselves with unhealthy diet, alcohol and stress. We expose ourselves to the sun and pollution without adequately protecting ourselves.

But we want to change that.

In the future, we will drink enough water to keep you hydrated and eat a healthy and balanced diet. We make sure you get enough sleep so that you can recover and regenerate. We avoid stress and give you relaxation to prevent skin problems such as acne. We avoid drinking too much alcohol and smoking to protect you from premature skin aging and visible damage. We use sun protection factor every day to protect you from UV rays and skin cancer. We only cleanse and care for you with selected products to preserve your beauty.

Thank you for all the things you do for us and sorry for all the times we didn't pay enough attention to you. We want to tell you that you are perfect just the way you are. With all your little flaws, wrinkles, spots and imperfections. Because you are a part of us and you do great things every day.

It is time for us to accept and respect you as you are. Your true strength and radiance lies in the authenticity of your natural beauty. Let us celebrate your uniqueness together and show that naturalness is the new ideal of beauty.

Because of course you are impressive!

Get naked

1 year of Naked! Over 115 thousand Naked products sold and more than 400 five-star reviews in our shop. In May 2022 we launched our Naked series and coined our slogan "naturally impressive". With Naked we have developed a care line that cares for your skin the way it deserves and highlights your natural beauty. Perfume-free and with natural ingredients so that you feel comfortable in your naked skin and show it off confidently - even with small blemishes and mistakes, because that is what makes you unique.