Inspired by Nature.

What is actually in the products we apply to our skin every day? That was the question we addressed in 2015. The ugly truth was that many products were full of chemical ingredients such as silicones, parabens, mineral oil and, at the time, microplastics. We wanted to close this gap and, above all, accelerate the change towards sustainable cosmetics.

With this motivation, we founded the HEJ ORGANIC brand in 2016 - with the aim of becoming the first natural cosmetics love brand. From the very beginning, our aim was to produce high-quality and certified natural cosmetics that reach many people and show that nature and science are the best basis for healthy skin.

Made with Love.

We want natural cosmetics to become a lifestyle, with products that combine the best of science and nature and thus give your skin what it needs in the long term. Healthy skin, a stable skin barrier and active cell renewal. At the same time, we make the world a little more sustainable with every product. For us, sustainability means creating environmentally friendly products that take care to use our resources carefully. We want real changes in cosmetics, with products that make no compromises.

Attracted by Design.

Exceptional design is part of our DNA. Aesthetics is therefore a standard that we set for our products and our communication. We want to reach all of your senses - with beauty for your bathroom, fragrance for your well-being and unique consistencies for a great skin feeling.

Our products stand out and that is exactly what we want. We don't have to be loud for that. Even reduced things can be loud, because there is often clarity in simplicity. Our products stand for themselves.

Our products are designed to strengthen confidence in your own beauty and to care for your skin naturally. We believe in treating the world with respect and are committed to being as sustainable a company as possible. Quality doesn't always have to be expensive - we offer highly effective, natural products at fair prices. Aesthetics are a central part of our DNA: every product should not only care for your skin, but also be visually appealing.

We set the highest standards in product development:
+ Maximum tolerability
+ High effectiveness
+ Visible results
+ Mild formulations that protect the skin barrier
+ Natural ingredients (at least 95%)
+ No silicones, parabens, mineral oil, ethyl alcohol
+ Bold innovations with new ingredients and application forms

We have our products certified by external institutes to give you security in your care routine. Our packaging is not only functional, but also a statement. It is eye-catching, modern and stands out on the shelf. We attach particular importance to ensuring that our products stand out in the overall picture and are aesthetically pleasing and appealing at the same time. We believe that natural cosmetics and innovations are closely linked.

The HEJ ORGANIC team now consists of 17 dedicated minds who work with passion every day to develop natural skin care that is not only effective but also inspiring. Under our managing directors Laura and Bettina, we combine passion and expertise.

Our product management is at the beginning of every product: This is where the ideas are born that later enrich your skin care. From the first recipe to the finished product, we attach great importance to quality, effectiveness and tolerability. As soon as our products are ready, our key account management brings them to the retail shelves. For over seven years you can find HEJ ORGANIC in the most well-known drugstores in Germany, Austria and Switzerland - and we are constantly growing. To ensure that everything runs smoothly, our supply chain management ensures perfect processes - from production to your home. And the marketing team? It is bursting with creative ideas, makes our brand visible and brings our vision to you. But behind every creative idea and every successful product there are also the numbers: our accounting keeps the financial overview.

Together we are proud to be part of the natural cosmetics market and to implement our vision of leading the industry into a more sustainable future. We are designers and love what we do. We believe in naturally impressive cosmetics.