We shot with three great models for our "naturally impressive" campaign and the new Naked products. The campaign is very important to us because we want to make a statement with "naturally impressive" and encourage everyone to show themselves confidently in their bare skin and to feel comfortable without make-up and social media filters.
The selection of models was therefore particularly important to us for this campaign and we are all the happier to have found three wonderful women who also stand 100% behind the HEJ ORGANIC brand and our values.
For this article we asked Ana, Tracy and Charlott a few questions about HEJ and the campaign:
Why did you decide to collaborate with HEJ ORGANIC?
Ana: If you want to be natural, you have to take care of yourself naturally and HEJ ORGANIC reflects this quality.
Tracy: I think the concept of natural cosmetics is great and I would like to support it.
Charlott: I am a big fan of HEJ ORGANIC because the brand keeps its promises: namely certified natural cosmetics without a lot of frills, also vegan and only natural ingredients - and that convinced me.
What do you particularly like about the new campaign "Naked - Naturally Impressive"?
Ana: I love that the products and the campaign are so simple. They perfectly reflect HEJ ORGANIC and what the brand stands for.
Tracy: I think the Naked campaign is cool because the products are made with zinc, vitamin C and other minerals.
Charlott: For me, naturally impressive means freedom, self-confidence and naturalness in terms of my skincare. That means I want a product that is natural and vegan and that highlights my natural beauty and doesn't cover it up - and that's what the new Naked products do.
Why do you personally identify with the campaign?
Ana: I want the people around me, my family, my friends, my colleagues, to find me impressive as the person I am. I don't want to hide behind a lot of makeup or filters. I want to be impressive naturally.
Tracy: I can identify with the campaign because I struggle with enlarged pores myself and products like the Remove it all Micellar Cleansing Water and the Instant Pore Refining Cream give me hope.
Charlott: That's easy because I've always been a fan of natural beauty and I've always been impressed when people celebrate their natural beauty and don't cover it up with makeup or filters. That's why I can really identify with the campaign.
Which product from the "Naked" line is your favorite and why?
Ana: My favorite is the Naked Glow Boosting Face Serum . It hydrates my face and gives it a glow that I feel naturally comfortable with.
Tracy: My favorite product is the Naked Glow Boosting Face Serum . In my opinion, you can feel and see a huge difference after the first use.
Charlott: My favorite product is definitely the Naked Enzyme Peeling Powder . I was able to test the peeling on the first day of the shoot and I was immediately impressed. When combined with water, it turns into a foam that cleanses the face and leaves skin feeling super smooth and soft. I have been using it regularly since then and love it.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.